"Askona" franchising

"We have been cooperating with Askona since 2004. Our company was very pleased when we were invited to open a branded store for sleep products "Askona". Then we had the opportunity to offer products of special collections. After the design of the exhibition podium, taking into account all the requirements, our salon became recognizable, thanks to a well-known brand. The company provides great support through staff training, with the support of advertising campaigns, guiding and helping in solving business issues. And the most important thing is that sales have increased!"

"Franchising is a quick and effective start of a business. Having become the official representative of the Askona company in our region, we have acquired the right to sell well-known brands of sleep products; the opening of branded multi-brand stores operating in all price segments. Having acquired a franchise, we were not left alone with the problem of promoting our business. We got the opportunity to use already well-established business technologies and the trademark of a well-known company that occupies a certain niche. The products are known, they are respected by customers. The advantages of the Askona company are a world-famous brand, a wide range of products, constant innovations, high-quality goods, a guarantee for all products up to 30 years, constant support, the possibility of buying on credit on favorable terms from the leading banks of the country. There is no need to think about the device, search for the necessary equipment and raw materials, and spend time creating an image, advertising a business - all this is in the conditions of franchising. The franchise of the Askona company includes training, marketing policy, and advertising materials. The company is constantly working to make our work as efficient as possible. To do this, new technologies are being introduced, changes are being introduced depending on the state of the market, and business processes are being optimized. The Askona company constantly conducts federal advertising campaigns on television and radio, on the Internet and we become participants in these advertising companies, as well as permanent promotional offers. And what cannot but please is that we have a personal manager attached to us, who helps to solve emerging issues at any time of the day or night! The franchise of the Askona company is not only a set of certain methods and manuals, estimates, calculations and prescriptions, but it is a permanent partnership where the Company teaches first, and then, if difficulties arise, gives a helping hand. The Askona franchise is good, it's stability!"

"Now I have 20 Askona branded stores in the Arkhangelsk, Murmansk and Nizhny Novgorod regions. I'm opening a few more new ones now. I chose the Askona franchise 6 years ago, because I was very surprised by the format of the salon exclusively with mattresses. At that time, I was only in the furniture business for 1 year - upholstered furniture, and decided to take a chance! I think I took a chance successfully. If we talk about mistakes on the way to success, then, to be honest, they only teach their mistakes, and I believe that we have gone the right way and made the right and necessary mistakes. Perhaps the special importance of personnel and the team should have been realized earlier. In the Askona franchise, I am most attracted to a recognizable brand, marketing support, and a quality product. I am ready to advise prospective partners, charge them with positive emotions, as Vyacheslav, another franchisee from the Far East, helped me in this a long time ago. He then told me directly, when I consulted whether to work with Askona or not: "If you don't open up in Arkhangelsk, then I will do it." This was probably the best guide to action! I recommend businessmen to work with this franchise."

"I would like to share my experience of cooperation with Askona in the form of franchising. First of all, I would like to note the attentive attitude of the company to partners, which immediately aroused confidence in the brand. When choosing a franchise, I carefully studied the offers on the market and chose Askona, as it has a good reputation and high-quality products. Equally important was their extensive range of mattresses, beds and accessories, which makes it possible to meet the needs of any client. From the very first day of cooperation, the company's managers provided all the necessary information and support. Askona conducts regular trainings and seminars where sellers and managers are trained, thanks to which we quickly adapted and began to successfully sell goods. One of the most pleasant moments of cooperation with Askona is a flexible system of discounts and promotions for franchises. This allows you to significantly increase sales and makes products more accessible to consumers. I would also like to note the efficiency and quality of logistics. The goods are delivered on time, which allows you to avoid shortages and provide customers with timely service. As a result of my cooperation with Askona, I not only achieved a high level of income, but also significantly expanded my business. I recommend the Askona franchise to anyone who wants to sell quality products for sleep and wellness on favorable terms."